RETHINK YOUR DRINK (RYD)
The Rethink Your Drink Campaign is a public health initiative led by the California Department of Public Health and administered by the Local Health Departments.
The Rethink Your Drink Campaign's primary goals are to:
- Educate low-income Californians about healthy drink options,
- Help identify drinks with added sugar,
- Make the link between consumption of sugar-sweetened drinks and health risks.
In this way, the campaign hopes to shift consumption toward healthier, more affordable beverages, like water. The Rethink Your Drink Campaign hopes to stimulate community-level partnerships and invite local environmental changes that will improve access, affordability, and desirability of healthy.